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I run an international company with no real HQ and a global team, serving mostly Tier 1 English-speaking clients. It never even occurred to me to target local search traffic. After all, we’re not really a ‘local’ business.
We contacted SERP Triumph about SEO in general, and they suggested that we add local SEO to our strategy. We were skeptical of local search, not really thinking it was for us. But SERP Triumph’s strategy blew us away — establishing multiple “local” presences in our highest-converting markets, without the expense of establishing an HQ or anything.
The results have been astonishing. Quickly we began to get traffic from sources we never thought were accessible to us — not just web hits, but actual phone calls from prospects ready to buy. Best of all — we’re just getting started. We’ve only scratched the surface of local markets we can hack into, and we trust no one but SERP Triumph to keep implementing this scaling ‘glitch’ that any company can exploit. I can only imagine how powerful this will be for ”
Brandon, SERP Triumph Client
Founder & CEO
Harnessing an Underrated Separate Search Algorithm to Drive the Highest-Intent Traffic
Imagine a bustling city street filled with businesses all vying for attention. Visibility is power — these businesses need to be noticed to succeed. Local SEO acts as a beacon on the internet, guiding eager customers directly to your doorstep.
Running a business tied to a specific city or region means facing a tough reality — your success hinges on winning over local customers. Even national brands need to consider the local search algorithm, as it represents an untapped source of the warmest traffic on the internet.
Step into the spotlight with local SEO services designed to boost your online visibility.
Why Choose SERP Triumph for your Local SEO Strategy
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SERP Triumph is a trusted partner in local SEO for brands all over the world, helping them break into markets they never even imagined possible.
Unlike many SEO agencies, we consider local SEO to be a critical component of every digital marketing campaign. It’s just too big a traffic source, and too warm a traffic source, to be ignored. And for the more than half of businesses that do ignore it, we help them comprehensively plug this crucial leak in their digital marketing dam.
Most of all, we’re expansive in our approach to local SEO. We’re outside-of-the-box thinkers. We are obsessed with brainstorming more ways for our clients, even global brands, to tap into more and more of that precious local search traffic. At SERP Triumph, we firmly believe that local SEO is one of the best ways to scale a brand’s organic engagement, rapidly and affordably.
Google and other search engines are constantly refining their local search algorithms. We make it our business to stay ten steps ahead of them, discarding tactics as they play out and adopting new best practices as they make themselves known — so our clients always enjoy prohibitive local dominance.
What Is Local SEO?
Search engines actually use a separate algorithm to identify and rank results for searches considered “local.” These include searches that include city names, as well as searches that contain terms like “near me,” “nearby,” or “local.” The search engines look at the geography of the searcher and return the most relevant results based on a whole different set of parameters.
Local searches tend to trigger “map” results. Think of the “map pack” that appears on Google SERPs when you do a “near me” or city search — a cluster of top business results, their locations identified on a mini Google Map … and their phone numbers, star ratings, and web links right there at the top of the SERP.
Wouldn’t it be powerful to appear in that little “Map Pack?” How do you get there? Local SEO.
Why Local SEO is Important
The stats on local SEO, frankly, are staggering. They represent a huge proportion of total searches, but that’s not all — they are also some of the warmest traffic on the entire internet, some of the most likely prospects to buy. Consider …
- 46% of Google searches — nearly half — have a local component. If you neglect local search, you’re missing nearly half the potential traffic.
- 78% of local searches result in an offline purchase.
- “Near me” search traffic on smartphones has increased 900% in two years.
- 76% of people who performed a local search on a smartphone visit a similar local business in person within one day.
- 28% of people who performed a local search on a smartphone made a purchase related to that search.
- 18% of local mobile searches result in a purchase the same day.
This hopefully gives you an idea of the size of the market, and the high purchase intent of the market, that can only be accessed by local search.
And yet, so many businesses don’t even bother. An estimated 56% of businesses have not even claimed their Google Business Profile, the cornerstone of local SEO. That’s 56% of businesses leaving money on the table because they don’t understand the power of local SEO
The SERP Triumph Difference
Our success is our clients’ success. From concept to delivery, we’ve spearheaded a multitude of high-stakes projects, amassing a track record of groundbreaking achievements that-span multiple sectors. Regularly drawing in natural visitors, charging up search engine ratings, and knocking business targets out of the park … It’s all in a day’s work. Choosing SerpTriumph as your SEO services partner is a strategic move towards online dominance.
1. Google Business Profile Optimization
Google Business Profile (formerly known as Google My Business) is a critical element of local SEO. It’s your digital calling card that lists all the essential details about your business — name, address, phone number, website, operating hours, and even customer reviews.
We'll make sure that you are one of the minority of businesses whose Google Business Profile listing is claimed, verified, and optimized with accurate and up-to-date information. We pick the right business categories, add professional-grade images, and voilà – your online presence starts to shine! But that's not all — we'll also put a process in place to inspire satisfied customers to leave rave reviews that drive even more business your way.
4. Review Management
Reviews are incredibly important. It's a surprising truism, borne out in survey after survey, that online reviews carry just as much weight as a trusted friend's opinion. We all do it — scroll online looking at photos and reading reviews to see if a business is worth our time and money.
A sterling reputation online, fueled by rave reviews, magnetically pulls in visitors and bolsters your site's authority. SERP Triumph can pour rocket fuel on this process with a proactive review generation campaign — both to promptly address negative reviews and to highlight positive testimonials. Nothing accelerates online success like a string of glowing reviews. Traffic mounts, conversions skyrocket, and your ranking in search results takes a serious leap forward.
2. Website Optimization
Just like traditional SEO, we also focus on your website as part of our local SEO services, making sure it is optimized for relevant local keywords and phrases. These keywords may include your city, neighborhood, or even specific landmarks near your business location.
To get the best results, we will incorporate local triggers in your structured data markup. Structured data is a kind of code that helps search engines understand and interpret the content on your website. Think of it like speaking directly to the search engine in its language, telling them not only what you do, but where you do it.
3. Citation Building
Citations refer to online mentions of your business name, address, and phone number on other websites, directories, and platforms. Citations act like digital "votes of confidence" that help build trust and credibility in the eyes of search engines.
As part of our approach, we’ll ensure your business is listed on high-quality and relevant directories in your niche and general business directories. It’s actually very easy to get this wrong, but the expert team at SERP Triumph knows how to get it done quickly, comprehensively, and correctly. By blanketing the internet with citations, you can rocket to the top of local searches almost overnight.
5. Rinse And Repeat
Once we have established your local SEO dominance in your market … Why stop there? People are probably searching for services similar to yours in nearby suburbs, the town over, even multiple nearby towns.
If you can serve a larger service area — even a national or global market — there’s no reason you can’t open as many local “digital” locations as you want, driving more and more traffic over a larger and larger geographic footprint!
I Have a National Brand…Can Local SEO Services Still Help Me?
You might think, "This is great for local businesses, but my business operates on a national scale, does this apply to me?" Yes. Even if you are a national company with physical locations, local SEO services are still incredibly valuable.
Customers search locally
Consumers may still look for your business online, even when they don’t intend to shop at a physical location. Make sure customers can find your online presence when searching for a product or service you offer.
Increase visibility across multiple locations.
Let’s say, hypothetically, your company has several offices or retail locations across the US. A strong online presence begins with targeted local SEO efforts. Tailor your strategy to each location, and you'll attract more customers searching online. Think about it — a customer searches, "best plumber near me". Even if you are a national plumbing chain, you will want customers to be able to easily locate and get directions to your nearest location - not get sidetracked by another (local) plumber on the top of the local search.
Establish local presence for a national brand.
Even if you have no brick-and-mortar locations or official HQ, you can still harness the power of local search. There are ways to establish a local address and then build a local search engine presence in your most productive markets. You can use this technique to scale without limits. Want more customers? Keep adding “locations” — digital locations!
Ready to Get Started?
Local SEO is vital for every business, especially companies that serve a specific geographical area or have a physical store. Whether you are a startup trying to establish a local presence or a seasoned business seeking to improve your online visibility, local SEO services from SERP Triumph make all the difference.
Think of local SEO as your business's welcome mat. By dominating local search, you open the door to new customers, fortify your brand, and plant deep roots in the community – that's when the magic happens.